Turn Your Equity into Essential B2B Services
Unlock access to £250,000+ worth of leading B2B services in exchange for a small equity stake. We've supported over 150 UK startups since 2021.
Available B2B Services
Legal Services
Get expert legal advice from top 10 UK law firms, covering everything from contracts to fundraising.
Cloud Infrastructure
Receive credits worth £100,000 for leading cloud providers, allowing you to scale your infrastructure.
Marketing & PR
Boost brand awareness and generate leads with a comprehensive marketing and public relations package.
Accounting & CFO
Gain access to experienced financial professionals who can guide you through your financial journey.
How the Equity Exchange Works
Equity Requirement
Typically 1-5% equity depending on the value of the service you choose.
SAFE Agreement
We use a standardized SAFE (Simple Agreement for Future Equity) structure.
Equity Conversion
Your equity converts at your next funding round or exit, providing you with liquidity.
Eligibility Requirements

1

UK-registered company less than 3 years old.

2

Have a minimum viable product or prototype.

3

At least one full-time founder is dedicated to the business.

4

You have received under £500,000 in previous funding.

5

You have a clear path to revenue generation within the next 12 months.
Partner Service Providers
Over 45 vetted B2B service providers, carefully chosen for their expertise.
Partners have an average rating of 4.8/5 from founders, demonstrating their quality.
All partners have over 5 years of experience working with startups.
Quarterly quality reviews and performance metrics ensure ongoing excellence.
Direct access to partner senior management for personalized support.
Success Stories

1

87% of participating startups have successfully completed the program.

2

Program participants have raised over £15 million in follow-on funding.

3

35 startups from the 2022 cohort have secured successful Series A funding.
Application Process
1
Complete a 15-minute online application.
2
Receive an initial response within 48 hours.
3
Due diligence is completed within 2 weeks.
4
Service matching and equity agreement are finalized within 4 weeks.
5
Activate your chosen B2B services immediately upon agreement.
Start Your Application
50
Limited Spots
Only 50 startups are accepted each quarter.
92%
High Acceptance Rate
92% acceptance rate for qualified applicants.